Sharon Wilkes-Burt Sharon Wilkes-Burt

Why does showing up on camera for my business feel so fake?

That feeling that you're not quite "you" on camera isn't fakeness it's a skill gap, not a character gap, and skill gaps close with practice. Here's why the version of you on video feels different to the version your friends know, and what actually closes that gap.

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Sharon Wilkes-Burt Sharon Wilkes-Burt

is there really a difference between luxe and drugstore make-up?

Does spending more on makeup actually get you a better result, or is it just the packaging talking? After forty years working with both ends of the shelf, I'm breaking down exactly where the price tag matters, where it doesn't, and where the drugstore wins.

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